Articles of Interest
Below is a selection of relevent industry insights and opinions from international news media as chosen by our marketing team.
2 December 20112012 Food, Beverage Trends
FoodProductDesign.com
Consumer concerns about health and wellness, coupled with a continued uncertain economic future, will set the stage for ongoing food and beverage trends to be stretched to their full potential in 2012 as both industry and consumers tighten their belts on spending and investments, according to new market research from Leatherhead Food Research.
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1 November 2011Rethinking Functional Foods
By Julian Mellentin, NutraceuticalsWorld.com
Companies making products that deliver against consumers’ biggest health interests are able to create new brands and grow sales, while still charging premium prices—even in this economy.
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15 July 2011Superfruits Stage Still Set for New Stars
Food Ingredients First
The rise of the superfruit has been increasingly in evidence over the past decade, with growing consumer awareness of the health benefits associated with their high antioxidant content helping to drive activity. This has brought many hitherto little known fruits into the mainstream market for the first time, reflected in their growing use as ingredients and flavourings in a wide range of food and drinks products.
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22 Feb 2011Harvesting Fruit's Nutritional Power
By Kimberly J. Decker, Contributing Editor, Virgo Publishing
It’s universally acknowledged among food and beverage marketers that “healthy" is a tough sell—except, that is, when you’re talking about fruit. Witness the breathless gushing over superfruits to see how health benefits, or even a rumor thereof, can turn a little-known berry into a celebrity.
But solid evidence supports the nutritional value of all fruits, not just the superstars. Even so, product developers can’t help keeping an eye out for the next “it" fruit to feature in their products
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