Harness the potential of ancient grains
The Inclusions™ range from Taura Natural Ingredients now makes it possible to tap into growing consumer interest in “ancient” grains by combining the goodness of fruit with chia, quinoa, rice crisps and cereal pieces.
Ancient grains are enjoying a tremendous resurgence right now. A recent report by Innova Market Insights said that global launches of products containing quinoa and chia rose 50% in the 12 months to 30 September 20131.
These delicious and nutritious grains became scarce in many parts of the world as industrial farmers focused on growing modern high-yielding cereal crops. But the tide is turning and ancient grains are once again a force in the food industry.
At the heart of this trend is the perception that grains are “good.” Consumers see them as natural and nutritious, and just like fruits and vegetables, adding grains to a product can give it a “health halo”.
Ancient grains provide abundant nutrition. Quinoa and chia, as well as amaranth, are high in protein, healthy fats and antioxidants – and also gluten-free. Consumers are now aware of these benefits and see ancient grains as “naturally functional” and – like fruit and vegetables – a positive addition to their diet.
Taura Natural Ingredients’ Inclusions™ range offers manufacturers and marketers a unique opportunity to combine chia, quinoa, rice crisps and cereal pieces with real fruit in baked goods, confectionery, snacks and breakfast cereals.