Snack bar ingredients should be bursting with the flavour, colour and natural goodness of fruit. Create delicious and healthy snacks with URC® real fruit pieces and pastes.
Consumer demand for on-the-go nutrition has seen the explosion of the snack bar market in recent years. Whether it’s a cereal, energy or sports bar, today’s ever increasing challenge is to create “good-for-you products” that deliver great taste and natural health benefits.
URC® pieces and pastes provide cereal bar developers with a versatile and robust ingredient solution to add real fruit to snack bars in a great range of fruit and flavour blends.

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URC® Pieces & Flakes
The extensive range of fruits and dice sizes provides a unique snack bar ingredient solution.
URC® fruit bar ingredients are an innovative way to add popular and exotic fruits to your snack bar products – even fruits that are traditionally difficult to use such as pomegranate, acai berries and kiwifruit. Use as a top layer sprinkle or within the bar as a fruit burst in every mouthful.
URC® Pastes
URC® pastes have been specially designed for co-extruded cereal bars and wafers. The flexible product formulation allows for customization of fruit content, texture, viscosity, ingredient listing and functionality.
To suit your end application, URC® fruit pastes are available in four formats:
- Sheeting: URC® sheeting pastes are designed to form visible, non-sticky fruit layers in snack bars.
- Blending: URC® ‘fruit only’ blending pastes are a great way to add a portion of fruit to your products and can be used as natural sugar replacer. Suitable applications also include whole fruit bars and confectionery.
- Filling: URC® fruit bar filling pastes are bake stable with ultra low water activity to eliminate moisture transfer in finished products. Ideal as a fruit fill for nutritious and healthy baked bar applications.
- Filling Ultra Dry: Designed for dry and crisp environments such as cereal pillows and wafer concepts, this paste formulation enables soft fruit fillings with crunchy outer coatings and layers.