Consumers prefer taste and sweetness of reduced-sugar cookies with Taura's JusFruit™  Pieces

Widespread awareness of the consequences of high sugar consumption has not reduced the consumer appeal of sweet food products. To decrease the burden of major public health problems, the World Health Organization (WHO) has recommended that the intake of free sugars should not exceed 10% of total dietary intake.

Total elimination of sugar from diets is not the best way to achieve WHO's goals. One alternative approach is the reformulation of sugar-rich processed foods, replacing refined sugar with the naturally occurring sweetness of fruit.

Reduced-sugar cookies containing Taura's JusFruit™ pieces not only compensate for the loss of sweetness, they also improve the way sweetness is perceived by consumers.

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