Functional boost large

Give your products a functional boost naturally

Health claims used by food companies are under greater scrutiny than ever from both regulators and consumer groups. Because of this, ingredients with widely accepted inherent health benefits now have a much more important role to play in product development. Products derived from fruits and vegetables are at the forefront of this select group of ingredients.

Consumers know fruit and vegetables are beneficial to their health. Packed with vitamins, minerals, antioxidants and fibre, they are the best example of a “naturally functional” food group there is. In a world where companies are becoming more restricted in terms of the health claims they can use, this embedded consumer awareness is a valuable asset, since it taps into the concept of naturally functional.

Today, many consumers do not eat fruit and vegetables as often as they should, largely due to a lack of convenience. Fresh fruit does not always come in formats that meet the lifestyle needs of consumers. They do not want something that has to be washed or peeled. They want products that taste great and do them good, but which are portable, easy to consume and will not spoil quickly.

This means there is an opportunity to provide consumers with fruit-rich foods that, like fruit, are nutritious and taste great but which are also convenient. Adding fruit ingredients is an excellent way to help create a “health halo” around products such as snacks, baked goods, confectionery and breakfast cereals.

JusFruit™ products from Taura Natural Ingredients are manufactured from real fruit ingredients using our unique Ultra Rapid Concentration (URC®) process and are perfect for these applications. Bake stable, with low water activity, they have no added sugar, no artificial colours, flavours or preservatives. JusFruit™ + Vege products combine the goodness of fruits and vegetables.

Our development teams are working on innovation projects to fortify JusFruit™ products with ingredients such as protein, fibre and caffeine from natural sources to create functional products backed by well-established generic health claims.

Taura Natural Ingredients makes it possible to create naturally functional products that resonate with consumers of all demographic groups and command a price premium.

 For more information about Taura Natural Ingredients’ JusFruit™ products 


April 09, 2015


Taura Natural Ingredients



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